Trademark Registration In Israel

Trademark Registration in Israel

What is a trademark?

A trademark is the protection provided by law to a business entity over its brand. Trademarks are considered the property of the business entity and excludes others from making use of the same or similar a brand. The legal protection of a trademark is conditioned on it having a distinct character that is either inherent to the mark itself or to its use in the marketplace.

G&A Glazberg, Applebaum & Co. handles the registration and enforcement of trademarks. The trademark-related services that we offer include:

• Trademark filing in Israel and in other jurisdictions.
• Registration of international trademarks via the Madrid System.
• Handling the prosecution of trademark applications in Israel.
• Enforcing of registered and unregistered trademark rights in Israel.
• Trademark-related litigation in Israeli courts and in the Israel Patent, Trademark and Design Office, including opposition proceedings, trademark cancellation proceedings, and trademark infringement proceedings.

Why choose us?

G&A Glazberg, Applebaum & Co specializes in intellectual property in general, and in trademarks in particular. Our office handles trademark filings, prosecution and litigation of major international companies as well as leading Israeli corporations. G&A has been involved in landmark cases in trademark law such as accurate depiction defense, refusal based on public order, and morality and registration of slogans.

About trademarks in Israel

Under the Israeli Trademark Ordinance, a trademark may be registered for any symbol used to identify the source of a product or service. The trademark may be letters, digits, words, characters, or any signal of a different form. A trademark may be associated with a design, or it can be text-only. Three dimensional marks may be allowed as well. Israel recognizes slogans as eligible trademarks in some cases, and even more so when the slogan has been registered outside of Israel in the priority application.

Israeli law provides for protection to unregistered trademarks as well. For example, under the Israeli Trademark Ordinance, an owner of a trademark that is well-known in Israel can exclude others from using the mark, even if the trademark was not registered in Israel. In addition, unregistered marks may be protected by the passing off tort as well as get-up, as long as the public recognizes their true source.

Contact us to see how we can serve your trademark-related needs in Israel and around the world.